Ag-Pro Companies Executive and Leadership Team

August, 2026

Leadership Overview

Ag-Pro Companies has 8 executives leading key functions including operations, finance, and regional division management.

Focused on agricultural machinery excellence, Ag-Pro Companies delivers high-quality John Deere equipment solutions while maintaining a commitment to superior customer service and operational efficiency across the United States.

Leadership Roles at Ag-Pro Companies

  • Chief Financial Officer - Josue Gonzalez
  • Chief Operating Officer - Matthew Carlton
  • Division President - Tyler Gouldbourn
  • Region President - Dave Emerson
  • Division President - Darren Docherty
  • Division President - Benjamin Butcher
  • Division President - Lance Rudd
  • Division President - William Roberson
  • Josue Gonzalez - Chief Financial Officer

    Josue Gonzalez, the Chief Financial Officer at Ag-Pro Companies, manages the fiscal health and capital allocation strategies for the organization. Overseeing financial reporting and budgetary planning, the Chief Financial Officer ensures that the dealership maintains robust liquidity to support equipment procurement and expansion initiatives. This leadership role involves analyzing market trends to mitigate financial risks associated with agricultural machinery sales and rentals. By implementing rigorous cost-control measures, Josue Gonzalez optimizes profitability across all regional divisions. The Chief Financial Officer collaborates with the executive team to evaluate investment opportunities in new technology and facility upgrades. Through precise financial modeling, Gonzalez secures the long-term economic stability of the company. This role demands a deep understanding of the retail landscape to ensure that fiscal policies support the overarching mission of providing reliable agricultural solutions to the farming community.

    Matthew Carlton - Chief Operating Officer

    Matthew Carlton, the Chief Operating Officer at Ag-Pro Companies, directs all internal logistics and equipment distribution workflows. Overseeing the daily operations of the dealership network, the Chief Operating Officer ensures that agricultural machinery inventory remains optimized for high-demand seasonal cycles. This leadership role involves streamlining rental processes and equipment maintenance protocols to maximize uptime for clients. By coordinating with regional leadership, Matthew Carlton drives operational consistency across the entire enterprise. The Chief Operating Officer monitors performance metrics to refine supply chain efficiency and improve service delivery standards. Through rigorous oversight of dealership infrastructure, Carlton maintains the competitive edge of the organization. This position requires constant alignment with the broader corporate strategy to ensure that all equipment sales and rental activities meet the rigorous standards expected of a premier John Deere dealership partner.

    Tyler Gouldbourn - Division President

    Tyler Gouldbourn, the Division President at Ag-Pro Companies, directs sales growth and customer engagement strategies within the assigned territory. Overseeing the performance of local dealership teams, the Division President ensures that agricultural machinery offerings align with the specific needs of regional farmers. This leadership role involves cultivating strong relationships with equipment manufacturers and local agricultural stakeholders to drive market penetration. By focusing on service excellence and equipment availability, Tyler Gouldbourn enhances the brand reputation within the division. The Division President monitors sales targets and operational KPIs to ensure consistent revenue growth. Through strategic planning, Gouldbourn manages the deployment of resources to meet seasonal demand fluctuations. This position requires a proactive approach to market challenges, ensuring that the division remains a trusted partner for all agricultural equipment requirements and rental services.

    Dave Emerson - Region President

    Dave Emerson, the Region President at Ag-Pro Companies, architects the overarching growth strategy for the entire regional footprint. Overseeing multiple divisions, the Region President ensures that operational standards remain uniform across all John Deere dealership locations. This leadership role involves coordinating large-scale equipment procurement and managing high-level partnerships to support regional agricultural productivity. By analyzing macro-level market data, Dave Emerson identifies opportunities for expansion and service optimization. The Region President facilitates communication between the executive suite and local management to ensure alignment with corporate objectives. Through effective resource allocation, Emerson drives efficiency and profitability across the region. This role requires a comprehensive understanding of the agricultural machinery sector to navigate complex market dynamics. By fostering a culture of performance and accountability, the Region President secures the market position of the company as a leader in agricultural retail.

    Darren Docherty - Division President

    Darren Docherty, the Division President at Ag-Pro Companies, manages the operational success and equipment rental portfolio for the assigned division. Overseeing the technical support teams and sales staff, the Division President ensures that all machinery meets the rigorous performance requirements of modern agricultural operations. This leadership role involves implementing training programs to enhance the expertise of the workforce regarding John Deere technology. By optimizing the rental fleet, Darren Docherty maximizes asset utilization and revenue generation. The Division President monitors customer feedback to refine service offerings and improve satisfaction levels. Through strategic oversight of local inventory, Docherty ensures that the right equipment reaches the right clients at the right time. This position requires a focus on operational agility to respond to the fast-paced nature of the agricultural industry, ultimately supporting the growth and sustainability of the division.

    Benjamin Butcher - Division President

    Benjamin Butcher, the Division President at Ag-Pro Companies, directs the strategic initiatives for equipment sales and aftermarket support within the division. Overseeing the integration of new machinery technologies, the Division President ensures that clients receive comprehensive solutions for their farming operations. This leadership role involves managing the division budget and ensuring that all sales activities contribute to the overall financial health of the company. By analyzing regional agricultural trends, Benjamin Butcher adapts the product mix to better serve the local market. The Division President coordinates with the service department to maintain high standards of equipment reliability and repair efficiency. Through proactive leadership, Butcher drives the expansion of the customer base and strengthens long-term loyalty. This role requires a deep commitment to the agricultural community, ensuring that the division provides the necessary tools for success in a competitive market environment.

    Lance Rudd - Division President

    Lance Rudd, the Division President at Ag-Pro Companies, oversees the execution of sales strategies and operational workflows for the division. Managing the daily interactions between the dealership and the agricultural community, the Division President ensures that equipment availability meets the demands of the planting and harvesting seasons. This leadership role involves supervising the sales force and ensuring that all team members possess the necessary product knowledge to assist clients effectively. By focusing on inventory management and logistics, Lance Rudd optimizes the flow of machinery across the division. The Division President monitors performance metrics to identify areas for improvement and growth. Through consistent engagement with local stakeholders, Rudd builds a strong network of support for the company. This position requires a dedication to operational excellence, ensuring that the division remains a reliable source for high-quality agricultural machinery and rental services.

    William Roberson - Division President

    William Roberson, the Division President at Ag-Pro Companies, leads the strategic development and operational management of the division. Overseeing the sales and rental departments, the Division President ensures that the company maintains a strong presence in the agricultural machinery market. This leadership role involves identifying new business opportunities and expanding the reach of the dealership network. By fostering a collaborative environment, William Roberson encourages the team to deliver exceptional service to every client. The Division President manages the allocation of resources to ensure that all equipment is maintained to the highest standards. Through careful planning and execution, Roberson drives the division toward achieving its annual revenue and growth targets. This role requires a focus on long-term sustainability and market leadership, ensuring that the division continues to provide the essential equipment and support needed by the agricultural sector.

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    Frequently Asked Questions Regarding Ag-Pro Companies Top Executives and Leadership Team

    Who leads Ag-Pro Companies?
    Ag-Pro Companies is led by Josue Gonzalez (Chief Financial Officer), along with executives such as Matthew Carlton (Chief Operating Officer) and Tyler Gouldbourn (Division President).
    Who is part of Ag-Pro Companies’s executive team?
    The executive team of Ag-Pro Companies includes leaders such as Josue Gonzalez (Chief Financial Officer), Matthew Carlton (Chief Operating Officer), Tyler Gouldbourn (Division President) and other senior executives.
    How many executives does Ag-Pro Companies have?
    Ag-Pro Companies has 8 executives leading key business areas.
    What roles are included in Ag-Pro Companies’s leadership team?
    The leadership team of Ag-Pro Companies includes roles such as Chief Financial Officer, Chief Operating Officer, Division President, Region President, Division President.