Ag-Pro Companies Executive and Leadership Team

November, 2026

Leadership Overview

Ag-Pro Companies has 8 executives leading key functions including financial strategy, regional operations, and divisional management.

Focused on agricultural excellence, Ag-Pro Companies delivers high-performance machinery solutions while maintaining a commitment to customer-centric service and operational efficiency across the United States.

Leadership Roles at Ag-Pro Companies

  • Chief Financial Officer - Josue Gonzalez
  • Division President - William Roberson
  • Division President - Lance Rudd
  • Division President - Darren Docherty
  • Division President - Tyler Gouldbourn
  • Division President - Benjamin Butcher
  • Region President - Dave Emerson
  • Division President - Jeffery Jordan
  • Josue Gonzalez - Chief Financial Officer

    Josue Gonzalez, the Chief Financial Officer at Ag-Pro Companies, directs all fiscal planning and capital allocation strategies. Managing the financial health of this John Deere dealership, the Chief Financial Officer oversees budgeting, auditing, and long-term investment planning. Gonzalez ensures the company maintains robust liquidity to support the sale and rental of agricultural machinery. By analyzing market trends in the equipment sector, the Chief Financial Officer optimizes cost structures and improves profit margins across all retail locations. Josue Gonzalez collaborates with the executive team to align fiscal policies with the broader mission of supporting agricultural productivity. Through rigorous financial oversight, the Chief Financial Officer mitigates operational risks and secures the capital necessary for expansion. This leadership role drives the economic stability required for sustained growth in the competitive agricultural equipment market, ensuring that Ag-Pro Companies remains a leader in the industry.

    William Roberson - Division President

    William Roberson, the Division President at Ag-Pro Companies, manages the operational performance and sales growth of specific regional territories. Overseeing the distribution of John Deere equipment, the Division President coordinates inventory management and customer service standards to maximize market penetration. Roberson drives the implementation of sales strategies tailored to local agricultural needs, ensuring that equipment availability meets seasonal demand. By monitoring divisional performance metrics, the Division President identifies opportunities for process improvements and revenue enhancement. William Roberson works closely with regional leadership to maintain high standards of service for all agricultural machinery clients. This role involves managing local teams to ensure consistent delivery of rental and sales services. Through strategic oversight of divisional assets, Roberson supports the overall mission of providing reliable agricultural solutions, ultimately strengthening the market position of Ag-Pro Companies within the assigned territory.

    Lance Rudd - Division President

    Lance Rudd, the Division President at Ag-Pro Companies, architects the operational framework for specialized equipment service centers. Focusing on the maintenance and rental logistics of agricultural machinery, the Division President ensures that all service departments operate at peak efficiency. Rudd directs the technical training programs for staff, guaranteeing that every technician possesses the expertise required for complex John Deere equipment repairs. By streamlining the supply chain for spare parts, the Division President reduces downtime for agricultural clients. Lance Rudd monitors divisional output to ensure alignment with corporate quality standards and customer satisfaction goals. This leadership position involves managing the lifecycle of rental fleets to optimize asset utilization. Through proactive management of service operations, Rudd enhances the reliability of the equipment offerings, directly contributing to the reputation of Ag-Pro Companies as a trusted partner for farmers and agricultural businesses.

    Darren Docherty - Division President

    Darren Docherty, the Division President at Ag-Pro Companies, leads the strategic expansion of retail operations within key agricultural markets. Overseeing the customer acquisition process, the Division President drives initiatives to increase the adoption of advanced John Deere technology among local producers. Docherty manages the integration of new equipment lines into the existing rental and sales portfolio, ensuring that the division remains at the forefront of agricultural innovation. By fostering relationships with large-scale farming operations, the Division President secures long-term contracts and enhances brand loyalty. Darren Docherty coordinates with other divisional leaders to share best practices in equipment management and sales techniques. This role focuses on scaling operations to meet the evolving needs of the agricultural sector. Through disciplined execution of growth strategies, Docherty ensures that Ag-Pro Companies maintains a dominant presence and delivers consistent value to the agricultural community.

    Tyler Gouldbourn - Division President

    Tyler Gouldbourn, the Division President at Ag-Pro Companies, manages the operational logistics and fleet distribution for a designated geographic division. Overseeing the movement of heavy agricultural machinery, the Division President ensures that inventory levels match the specific requirements of local farming cycles. Gouldbourn directs the sales force in promoting John Deere equipment, focusing on the unique benefits of each model for diverse crop production. By analyzing regional sales data, the Division President identifies emerging market opportunities and adjusts inventory strategies accordingly. Tyler Gouldbourn collaborates with the executive team to implement corporate policies that enhance operational efficiency and customer engagement. This leadership role involves maintaining high standards for equipment maintenance and rental readiness. Through effective management of divisional resources, Gouldbourn supports the overarching goal of Ag-Pro Companies to provide superior agricultural machinery solutions, ensuring that clients receive timely and reliable support for all farming operations.

    Benjamin Butcher - Division President

    Benjamin Butcher, the Division President at Ag-Pro Companies, oversees the strategic development of service and support infrastructure for agricultural machinery. Focusing on the operational excellence of service centers, the Division President ensures that all maintenance protocols meet the rigorous standards required for John Deere equipment. Butcher directs the implementation of digital tools to track equipment performance and schedule preventative maintenance for clients. By optimizing the workflow within service departments, the Division President reduces turnaround times and increases customer satisfaction. Benjamin Butcher works with the leadership team to align service capabilities with the company's broader sales and rental objectives. This role involves managing the technical workforce to ensure high-quality service delivery across the division. Through the continuous improvement of service operations, Butcher strengthens the competitive advantage of Ag-Pro Companies, ensuring that farmers have access to the most reliable and well-maintained equipment in the industry.

    Dave Emerson - Region President

    Dave Emerson, the Region President at Ag-Pro Companies, directs the overarching strategy for multiple divisions across a broad geographic territory. Overseeing the performance of various John Deere dealerships, the Region President ensures that regional operations align with the company's mission of providing top-tier agricultural machinery. Emerson coordinates the allocation of resources between divisions to optimize inventory distribution and service capacity. By monitoring regional market trends, the Region President develops strategies to capture new business and expand the company's footprint. Dave Emerson collaborates with other executive leaders to standardize operational procedures and improve overall efficiency. This leadership role involves mentoring divisional managers and fostering a culture of excellence and accountability. Through the strategic management of regional assets, Emerson drives growth and ensures that Ag-Pro Companies remains the preferred provider of agricultural equipment, delivering consistent value and support to farmers throughout the entire region.

    Jeffery Jordan - Division President

    Jeffery Jordan, the Division President at Ag-Pro Companies, manages the sales and rental operations for a specific division, focusing on the integration of precision agriculture technology. Overseeing the deployment of advanced John Deere systems, the Division President ensures that clients receive the training and support necessary to maximize equipment utility. Jordan directs the sales team in demonstrating the value of modern machinery for increasing crop yields and operational efficiency. By analyzing the performance of rental fleets, the Division President optimizes asset turnover and ensures that the equipment meets the latest technological standards. Jeffery Jordan works with the executive team to refine the division's market approach and enhance customer engagement. This role involves managing the division's budget and ensuring that all activities contribute to the company's profitability. Through the strategic application of technology and sales expertise, Jordan strengthens the market position of Ag-Pro Companies.

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    Frequently Asked Questions Regarding Ag-Pro Companies Top Executives and Leadership Team

    Who leads Ag-Pro Companies?
    Ag-Pro Companies is led by Josue Gonzalez (Chief Financial Officer), along with executives such as William Roberson (Division President) and Lance Rudd (Division President).
    Who is part of Ag-Pro Companies’s executive team?
    The executive team of Ag-Pro Companies includes leaders such as Josue Gonzalez (Chief Financial Officer), William Roberson (Division President), Lance Rudd (Division President) and other senior executives.
    How many executives does Ag-Pro Companies have?
    Ag-Pro Companies has 8 executives leading key business areas.
    What roles are included in Ag-Pro Companies’s leadership team?
    The leadership team of Ag-Pro Companies includes roles such as Chief Financial Officer, Division President, Division President, Division President, Division President.