Leadership Overview
Advita has 7 executives leading key functions including strategy, finance, marketing, legal, operations, medical affairs, and general counsel.
Driven by innovation, Advita is dedicated to advancing patient lives through cutting-edge orthopedic solutions, leveraging data, AI, and machine learning to enhance surgical decision-making and improve patient outcomes globally.
Driven by innovation, Advita is dedicated to advancing patient lives through cutting-edge orthopedic solutions, leveraging data, AI, and machine learning to enhance surgical decision-making and improve patient outcomes globally.
Leadership Roles at Advita
Aurelio Sahagun - Chief Executive Officer
Aurelio Sahagun, the Chief Executive Officer at Advita, directs the overarching corporate strategy and vision for the global medical device company. Sahagun guides Advita's mission to advance patient lives through innovative orthopedic solutions, integrating data, artificial intelligence, and machine learning into surgical technologies. Overseeing the company's launch in November 2025, Sahagun ensures the delivery of high-quality orthopedic implants and comprehensive surgical systems. This leadership role involves fostering partnerships with orthopedic surgeons worldwide and driving the company's position as a trusted provider of tools designed to improve patient outcomes and quality of life. Aurelio Sahagun's strategic direction ensures Advita's established product lines, including the Equinoxe Shoulder and Truliant Knee, continue to enhance surgical decision-making and operational efficiency within healthcare systems. The Chief Executive Officer's focus remains on expanding Advita's market presence and solidifying its reputation for excellence in the orthopedic sector.

Jeff Figg - Chief Financial Officer
Jeff Figg, the Chief Financial Officer at Advita, manages the company's financial operations and strategic fiscal planning. Figg oversees all aspects of financial reporting, budgeting, and investment strategies, ensuring the fiscal health and sustainability of Advita Ortho. This role is critical in supporting the company's global expansion and the integration of advanced technologies like AI and machine learning into its product offerings. The Chief Financial Officer works closely with investment firms, including Strategic Value Partners and Stellex Capital Management, to secure funding and manage financial relationships. Figg's responsibilities include optimizing resource allocation across product lines such as the Alteon Hip and Newton balancing technology, thereby driving efficiency for healthcare systems. Jeff Figg's financial acumen is essential for Advita's growth trajectory and its commitment to delivering innovative orthopedic solutions that enhance patient lives.
Adam Hayden - Senior VP, Large Joints & Chief Marketing Officer
Adam Hayden, the Senior VP, Large Joints & Chief Marketing Officer at Advita, spearheads the strategic marketing initiatives and oversees the large joints product portfolio. Hayden directs the go-to-market strategies for key offerings like the Truliant Knee and Alteon Hip, ensuring their market penetration and adoption by orthopedic surgeons. This dual role involves driving brand awareness and market positioning for Advita Ortho's comprehensive suite of integrated surgical technologies. The Chief Marketing Officer's efforts focus on communicating the value proposition of data-driven, AI-powered orthopedic solutions to healthcare providers worldwide. Adam Hayden's leadership ensures that Advita's established product lines are effectively presented as tools that enhance surgical decision-making and improve patient outcomes. By aligning marketing efforts with product development, Hayden supports the company's mission to advance patient lives through innovation.

Christopher Lin - Chief Legal Officer
Christopher Lin, the Chief Legal Officer at Advita, provides strategic legal counsel and oversees all legal affairs for the global medical device company. Lin ensures Advita Ortho operates in compliance with all relevant regulations, managing intellectual property, contracts, and corporate governance. This critical role supports the company's innovative product development, including AI-powered surgical technologies and data-driven solutions. The Chief Legal Officer works to mitigate legal risks associated with Advita's established product lines, such as the Equinoxe Shoulder and Vantage Ankle, safeguarding the company's interests. Christopher Lin's expertise is vital in navigating the complex legal landscape of the medical device industry, ensuring that Advita can continue to deliver high-quality orthopedic implants and enhance surgical decision-making. Lin's guidance underpins the company's commitment to advancing patient lives through safe and effective technologies.

Dale Wolf - Chief Operations Officer
Dale Wolf, the Chief Operations Officer at Advita, directs the company's global operational strategies and manufacturing processes. Wolf oversees the efficient production and distribution of Advita Ortho's high-quality orthopedic implants and integrated surgical technologies, ensuring seamless delivery to healthcare systems worldwide. This role is pivotal in managing the supply chain and operational efficiency for established product lines, including the Newton balancing technology and GPS navigation systems. The Chief Operations Officer ensures that Advita's commitment to innovation, powered by data and AI, is reflected in its operational excellence. Dale Wolf's leadership focuses on optimizing manufacturing capabilities and logistics to support the company's mission of advancing patient lives through reliable and cutting-edge orthopedic solutions. Wolf's oversight guarantees the consistent quality and availability of products designed to enhance surgical decision-making.

Richard Friedman - Chief Medical Officer
Richard Friedman, the Chief Medical Officer at Advita, provides clinical leadership and medical expertise to guide the development and application of orthopedic solutions. Friedman ensures that Advita Ortho's product portfolio, including the Equinoxe Shoulder and Truliant Knee, aligns with the highest standards of patient care and clinical efficacy. This role involves collaborating with surgeons to integrate data, artificial intelligence, and machine learning into surgical technologies, enhancing decision-making in the operating room. The Chief Medical Officer's insights are crucial for validating the clinical benefits of Advita's offerings and driving innovation that improves patient outcomes. Richard Friedman's medical perspective is instrumental in shaping the company's strategic direction, reinforcing its commitment to advancing patient lives through superior orthopedic implants and surgical tools. Friedman champions the integration of advanced technologies to support healthcare systems.

Donna Edwards - General Counsel & Senior VP, Legal
Donna Edwards, the General Counsel & Senior VP, Legal at Advita, oversees the company's legal framework and provides senior-level legal guidance. Edwards manages corporate compliance, risk assessment, and legal strategy, ensuring Advita Ortho adheres to all industry regulations and ethical standards. This position supports the company's global operations and its development of innovative orthopedic solutions, including AI-driven surgical technologies. The General Counsel & Senior VP, Legal works to protect the company's intellectual property and contractual agreements related to its established product lines, such as the Vantage Ankle and GPS navigation systems. Donna Edwards' legal expertise is vital for navigating the complexities of the medical device sector, reinforcing Advita's commitment to advancing patient lives through reliable and compliant technologies. Edwards ensures legal alignment with business objectives.
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