Leadership Overview
Adventure Ready Brands has 4 executives leading key functions including strategy, financial oversight, marketing, and operations.
Committed to enhancing outdoor safety, Adventure Ready Brands delivers essential protection and wellness solutions to enthusiasts globally while maintaining a legacy of innovation and quality across diverse international markets.
Committed to enhancing outdoor safety, Adventure Ready Brands delivers essential protection and wellness solutions to enthusiasts globally while maintaining a legacy of innovation and quality across diverse international markets.
Leadership Roles at Adventure Ready Brands
Christopher Heye - Chief Executive Officer & Board Member
Christopher Heye, the Chief Executive Officer & Board Member at Adventure Ready Brands, directs the overarching strategic vision for the entire portfolio of outdoor protection products. Overseeing global expansion across 55 countries, the Chief Executive Officer & Board Member ensures that the company maintains a competitive edge in the sporting goods and e-commerce sectors. This leadership role involves constant collaboration with the Board to align long-term growth objectives with the core mission of providing high-quality medical kits and insect repellents. By prioritizing innovation in health and wellness, Christopher Heye drives the organization toward sustainable market leadership. The Chief Executive Officer & Board Member monitors performance metrics to guarantee that every brand under the corporate umbrella meets the rigorous standards expected by outdoor enthusiasts worldwide. Ultimately, Heye secures the future trajectory of the company through disciplined execution and strategic foresight.

Jamie Eno - Chief Financial Officer
Jamie Eno, the Chief Financial Officer at Adventure Ready Brands, manages the fiscal health and capital allocation strategies for the organization. Overseeing financial planning and analysis, the Chief Financial Officer ensures that resources support the development of essential gear and wellness products. This role involves rigorous oversight of international distribution costs and supply chain investments across the 55 countries where the company operates. By optimizing budgetary frameworks, Jamie Eno directly impacts the profitability of brands like After Bite and Ben's Insect Repellent. The Chief Financial Officer coordinates with other executive leaders to balance aggressive growth targets with operational efficiency. Through precise financial modeling and risk management, Eno maintains the stability required to fund ongoing innovation. Ultimately, the Chief Financial Officer provides the economic foundation necessary for the company to continue inspiring outdoor adventure through high-quality, reliable product offerings.
John Gaulin - Chief Operating Officer
John Gaulin, the Chief Operating Officer at Adventure Ready Brands, directs the end-to-end supply chain and manufacturing processes that sustain the company's global distribution network. Overseeing operational efficiency, the Chief Operating Officer ensures that products like Ben's Insect Repellent reach customers in over 55 countries with consistent quality. This role involves managing complex logistics and production schedules to meet the high demand within the sporting goods and outdoor sectors. By streamlining internal workflows, John Gaulin drives productivity and reduces lead times for essential medical kits and gear. The Chief Operating Officer works closely with the executive team to integrate new product innovations into the existing manufacturing framework. Through meticulous oversight of operational infrastructure, Gaulin maintains the high standards required for outdoor safety equipment. Ultimately, the Chief Operating Officer guarantees that the company's logistical capabilities align with its mission to provide reliable protection for every outdoor adventure.

Garrett Cox - Chief Marketing Officer
Garrett Cox, the Chief Marketing Officer at Adventure Ready Brands, architects the global brand strategy and consumer engagement initiatives for the entire product portfolio. Overseeing market positioning for After Bite and Adventure Medical Kits, the Chief Marketing Officer ensures that messaging resonates with outdoor enthusiasts across diverse retail and e-commerce channels. This leadership role involves crafting campaigns that highlight the safety and wellness benefits of the company's insect repellents and camping accessories. By analyzing consumer trends in the outdoor market, Garrett Cox drives brand awareness and customer loyalty on a global scale. The Chief Marketing Officer collaborates with sales teams to penetrate new regions and strengthen existing market presence. Through data-driven marketing tactics, Cox elevates the visibility of the company's commitment to quality. Ultimately, the Chief Marketing Officer secures a dominant market position by effectively communicating the value of protection and preparedness to the target audience.