99x Executive and Leadership Team

Hasith Yaggahavita, the Chief Executive Officer, Product Engineering at 99x, drives the strategic vision and product development initiatives for the station's technological offerings. Overseeing the engineering teams, the Chief Executive Officer, Product Engineering ensures the creation and enhancement of platforms that support engaging content and interactive listener experiences. This leadership position involves guiding the development of features for live broadcasts, contests, and community event integrations, aligning with the station's mission to serve Atlanta's diverse audience. By focusing on product innovation, Hasith Yaggahavita strengthens 99x's market presence and its ability to promote local businesses. The Chief Executive Officer, Product Engineering also champions a culture of continuous improvement within the product engineering division.

Shehani Seneviratne, the Chief Operating Officer at 99x, directs the station's day-to-day operations, ensuring seamless execution of programming and community initiatives. Overseeing the broadcast schedule and resource allocation, the Chief Operating Officer maintains the high standards of The Morning X and other key shows. This leadership role involves optimizing workflows for live broadcasts, contests, and event coordination, directly impacting listener engagement and advertiser satisfaction. By managing operational efficiency, Shehani Seneviratne supports the station's mission to connect with a diverse Atlanta audience interested in music, entertainment, and local culture. The Chief Operating Officer also facilitates partnerships with local businesses, enhancing the station's role as a community platform.

Sachith Perera, the Chief Technology Officer at 99x, architects and maintains the station's technological infrastructure, ensuring robust and reliable broadcasting capabilities. Overseeing all digital platforms and streaming services, the Chief Technology Officer enhances the listener experience across various media channels. This critical role involves implementing innovative solutions for live broadcasts, interactive contests like the Show Quiz Showdown, and digital content delivery. By driving technological advancements, Sachith Perera supports 99x's engagement with a diverse audience seeking music, entertainment, and local culture. The Chief Technology Officer also ensures the security and integrity of all broadcast systems, safeguarding the station's operations and listener data.

Damitha Jayasinghe, the Chief People Officer at 99x, cultivates a dynamic and supportive organizational culture that empowers the station's team. Overseeing all human resources functions, the Chief People Officer ensures talent acquisition, development, and retention strategies align with 99x's operational goals and community engagement objectives. This vital role involves fostering an environment conducive to creativity and collaboration, essential for producing shows like The Morning X and executing interactive contests. By prioritizing employee well-being and professional growth, Damitha Jayasinghe contributes to the station's ability to connect with its diverse audience and promote local businesses. The Chief People Officer also champions initiatives that enhance community involvement and reinforce 99x's local presence.