Youth

Since 1944, Youth for Christ has played a pivotal, catalytic role in youth evangelism. Committed to be "geared to the times" and pursue a mission-centric logo and message, Youth for Christ is presenting a new brand identity nationally. Our mission is to "reach young people everywhere, working together with the local church and other like-minded par... tners to raise up lifelong followers of Jesus who lead by their godliness in lifestyle, devotion to the Word of God and prayer, passion for sharing the love of Christ and commitment to social involvement." This rebrand effort includes a new suite of logos for our various ministry models, a new tagline - Give Life to Your Story - and a freshly designed web experience supported by changes to the color palette and design aesthetic. The new icon is a nod to our organization's unified focus of authentic, Christ-sharing relationships-the 3Story® way of life-which encourages teens and leaders to see how the relationships they have with other people and God can be connected and grown. Advocating this new direction, our national President, Dan Wolgemuth offered, "A united, mobilized, and committed organization deserved a visual identity that reflected what we esteemed most. In the very center of this renewed focus we discovered the heartbeat of the mission: God's unrelenting and pursuing love giving life to young people in every and any context." Youth for Christ's rich history lends itself to the organization's forward-thinking employees, the first of whom was Billy Graham. "It seems like just yesterday that, in fear and trembling, I spoke at my first Youth for Christ rally in Chicago in 1944," said Graham. "I'm praying that this 70th anniversary of the organization will launch Youth for Christ into a deeper understanding of what it means to authentically share the transformational message of Christ and His Kingdom, and to do so with renewed vision, passion, boldness and courage to a generation of young people who are desperate to hear words of life and truth." Serving the ...Read More