Yellow Medya

Yellow Medya is also the company that introduced the concept of SoLoMo (social, local, mobile) to the Turkish marketing and business community. The concept of SoLoMo is based on the foundation that consumer engagement and transactions are being driven by social, local and mobile platforms - most notably on the mobile phone. As the Yellow Medya busi... ness listing database grew in size and quality over the past 5 years, Yellow Medya has been able to forge key strategic partnerships with powerful local search, mapping, navigation and social media platforms like Google, Yandex, Nokia, TomTom, TripAdvisor, and Foursquare just to name a few. These partnerships along with the heavy traffic of Yellow.com.tr has been the key factor in Yellow Medya's introduction of the Brand SoLoMo and Kobi SoLoMo marketing solutions to the business community in Turkey. Making Turkey in fact, a world leader in facilitating location based engagement between merchants and Turkish consumers and visitors to the country. "It feels like we have just begun our journey here, I can't believe it is 5 years already," stated Trevor Nadeau, Managing Director of Yellow Medya. "Consumer adoption of online and mobile location based engagement activities is far surpassing the rate that small businesses are adopting social, local and mobile (SoLoMo) local media search solutions in Turkey. Businesses in Turkey very urgently need to make sure their business locations can be found on all these SoLoMo platforms. Yellow Medya is uniquely positioned to be able to do this for small businesses as well as brands in Turkey to close that gap." Currently, a dedicated team of 75 local search professionals staff Yellow Medya's office in Istanbul. Yellow Medya plans to open 6 more offices throughout Turkey over the next 2 years.Read More