Yarnovus

Egyptian cotton has long been hailed as the benchmark in luxury fabrics. Its well-known for its superior quality and delicate softness. Here at Yarnovus, our goal is to produce Organic Egyptian Cotton of the finest quality and offer it at affordable prices to customers across the world. How do we do that? Well, we embrace the traditions and values... that first made the industry so popular. The inspiration behind Yarnovus comes from understanding the traditional ways of farming cotton and why prices of Egyptian cotton soared so high. The value and quality of Egyptian cotton deliver exceptional products to the end user thanks to the length, strength, and softness of the fibers allowing for a higher thread count. It became a converted material for a range of household furnishings, including bed sheets. But as more people sought to buy superior Egyptian cotton, traders and wholesalers became more prevalent. In a bid to squeeze the biggest margins possible, as cotton passed through various middlemen, prices roses for consumers and cotton farmers were forced to accept increasingly low prices. This resulted in a domino effect, many Egyptian farmers stopped cultivating cotton so where has all the Egyptian cotton on the market been coming from? Many brands of been using cotton from other countries, which doesnt match in terms of quality, and labeling it as Egyptian cotton. We saw this and knew action had to be taken.Read More