Xprimm

XPRIMM: VIG made in 1998 a write-down of the IT systems. What are your future plans in terms of IT? E.S.: The developments within IT are rapid, and systems have to be updated much faster than before. IT also plays a major role for digitalisation, a key topic for our business at the moment. My colleagues and I are convinced that offering digital pro... ducts and services is extremely important. We live in a digital world, so insurers need to provide customers with online products and services that they can access easily. In some of our Group companies we already provide such solutions. So moving forward, we will work to develop new offers and services, expand existing offers and explore possibilities to transfer existing solutions between Group companies. XPRIMM: Is the multibranding strategy employed by the Group providing the desired outcome? E.S.: With this strategy VIG is totally different from international competitors. We believe that it is an advantage to have a wide diversification in markets, products, sales channels and brands. It makes us more independent of changes in market conditions. Using well known and established local brands helps to strengthen relationships with customers, and with employees - It helps to build a stronger trust. This strategy has supported us to successfully satisfy our customers' needs until today. We have achieved a higher level of identification with our local companies and staff, which is very important for business success. XPRIMM: Management teams are a key part of the success of any business. What is your approach when it comes to local managers vs. experts? E.S.: I always use the phrase "all business is local". This is our approach and that's why our companies are led by local management. Our local management knows the local customers' needs, and the local habits and circumstances the best. This cannot be achieved out from our headquarter in Vienna. Another advantage is our decentralized structure and the utilization of local knowledge. All our companies are working ...Read More