Wilder Harrier

Wilder Harrier is a Canadian pet nutrition company specializing in sustainable, hypoallergenic dog treats formulated with alternative proteins designed to address common dietary sensitivities in dogs. Founded in Montreal in 2015 by three entrepreneurs who recognized the potential of novel protein sources for pet health, Wilder Harrier developed its... flagship product line using cricket powder, a nutrient-dense insect protein that offers a sustainable alternative to traditional meat-based ingredients while reducing the environmental footprint of pet food production. The company's core offering consists of dog biscuits crafted with high-quality cricket protein and complementary ingredients such as organic Canadian wakame and kelp, formulated in consultation with experienced animal nutritionists to ensure nutritional balance and palatability. Wilder Harrier's product line addresses a significant market need: pet owners seeking solutions for dogs with food allergies and sensitive digestive systems, conditions that affect a growing segment of the companion animal market. The company has established distribution through Montreal-area pet retailers and has developed strategic partnerships with local manufacturers, including a collaboration with a Montreal-based juice producer to repurpose food waste in its seaweed-based biscuit line, demonstrating a commitment to circular economy principles. By positioning itself at the intersection of pet health, sustainability, and innovation, Wilder Harrier differentiates itself from conventional pet treat manufacturers through its use of underutilized protein sources and waste-reduction initiatives. The company serves health-conscious pet owners across Canada who prioritize both their animals' nutritional needs and environmental responsibility, competing in the premium pet nutrition segment where alternative proteins and hypoallergenic formulations command growing consumer demand and market share.Read More