What Works

We say "yes" to all of the different ways we could make more money and serve more people-not just because we want to earn more and serve more but because we're also wanting to prove to ourselves that this business thing is working and feel the validation that comes from each sale. Initially, this creates some results. Maybe we do make more money. M... aybe we do feel more validated and useful with every sale we make or offer we create. But then our resources start to get stretch thin. Our schedules fill up, our to-do lists get longer & longer, we start to lose the ability to keep it all straight. Without adequate resources to keep it all going, we're forced to compromise our plan and settle for fewer results. Each offer might still be bringing in revenue, each social media channel might still be adding a few followers to your audience, each lead magnet might still attract a few subscribers-but the results are underwhelming. That's when we start to feel like we're not doing enough to make it all work. We could be even more useful, create things that are even more valuable. And so the cycle starts again. Sound familiar?Read More