Asaya

Skincare today tells them what their skin should look like, without asking what it needs. Melanin -- which gives their skin their distinct hues, just as it protects them from their distinct climatic conditions – is what makes their skin different and unique. And melanin-rich skin, like yours and mine, has remained a footnote in the vast conversatio... n of skincare. In an industry that blankets and erases all skin-types with beauty standards of the West, Asaya steps out of the shadows, and into the light. Asaya is their range of melanin-first skincare. Made with science, researched with rigour, crafted with love and kindness — their offerings stand in sharp contrast against the grain of generic solutions and formulations. They use their keen understanding of melanin and its highly specific needs to create specialty products that bring together the finest natural actives and dermatological excellence from the world over.Read More