WAVE Collective

An experienced public relations, social media and marketing professional with a passion for storytelling, Robbin Mangano founded Wave Collective in 2016. As a savvy and effective publicist and social media strategist, Robbin has a proven track record for bringing a client's story to life, building buzz & awareness, and delivering meaningful results... . Her strength in cultivating media relationship has enabled Robbin to secure media exposure for clients in top tier outlets nationwide, including the Associated Press, The Boston Globe, The Wall Street Journal, Los Angeles Times, NBC's TODAY show, Good Morning America, Food & Wine, Hallmark's Home & Family, MarketWatch, People.com, PopSugar.com, Men's Journal, and more. Robbin has expertise working with a diversified portfolio across media, entertainment, retail and hospitality, as well as both regional and national brands. She honed her skills managing publicity for several NBC and CBS daytime television shows. While in New York City, she coordinated one of her biggest career events thus far; a one-hour live episode taping in the middle of Times Square, jumbotrons included. Robbin eventually made her way to the west coast, building a reputation as a passionate advocate for Southern California's growing restaurant and hospitality community. In time, she oversaw dozens of clients accounts, including several award-winning chefs and Michelin-starred restaurants. Now stationed in both Boston and New York City, Robbin continues to immerse herself in both citys growing business communities, simultaneously, developing relationships with top-tiered journalists and social media influencers. After seeing a growing trend in influencer marketing, she launched the regions first influencer management firm, representing some of the citys top talent, and securing partnerships with brands such as Walmart, Sperry, Dunkin Donuts, NIVEA, Free People, Home Goods, and more. And, alongside her team, Wave handles the influencer campaign strategy and execution for clients across several ...Read More