Waldbaum

Waldbaums Home focuses on iconic brands from the past, owning, licensing, and marketing a portfolio of nostalgic and historic consumer brands. The company primarily targets middle to upper middle class consumers, particularly those in the 30+ demographic who are fans of Seinfeld and subscribers of the New York Times. Their geographic market is main... ly in the Northeast, with plans for expansion along the Atlantic seaboard and into California. Waldbaums Home aims to leverage its brand power to diversify retail channels and enhance consumer awareness.Read More