Vive Cosmetics

Vive Cosmetics' story has become less and less about lipsticks and more about celebrating the diversity and power of the Latina and Latinx community. Vive Cosmetics started as an idea in 2016 after realizing the lack of representation of the Latinx/Latina community in the beauty industry. While Latinas outspend all other groups across all beauty in... dustry categories, resulting in unparalleled economic power, beauty companies only see the company as $. Time and time again the company see offensive and tone-deaf campaigns that are meant to be inspired by the company and other communities of color, but that is problematic in their delivery. The company didn't see models that look like the company or sounded like the company and the company continue to see important people in the industry reject the company and the company's different skin tones and offer no apology or remorse. Vive Cosmetics was created as a way of recognizing the company's importance and not accepting that narrative of who the company is and how the company look like. The company want Latinas and all Latinx to realize the power of the company's community and truly embrace the beauty that comes from within. The company do not need companies to cater or pander to the company. The company need companies that celebrate and honor the company's different stories, skin tones, languages and origins. The company need companies created by the company and for the company and Vive Cosmetics is doing just that. MORE ABOUT USRead More