Viva

Viva Supermarket operates as a significant player in the grocery retail sector, established in 2018. The company focuses on delivering high-quality products at competitive prices, positioning itself as a value-driven destination for consumers. Viva emphasizes its private label offerings, which are designed to be approximately 30% less expensive than comparable brands while adhering to European quality benchmarks. This strategy targets families and individuals seeking cost-effective grocery solutions without compromising on product standards. The company's operational base is located in Muscat, Oman, with a single primary location, though its market focus is strongly oriented towards the UAE, particularly Dubai, as indicated by its market presence and strategic hashtags. Viva's business model encompasses both B2B and B2C engagement, supported by a team dedicated to operational efficiency and customer satisfaction. Meet Viva's team to understand the personnel driving these initiatives. The company's revenue stands at $47.2M, reflecting its market penetration and sales volume. With an employee range of 500-1,000 individuals, Viva manages its operations to maintain its competitive edge in the retail landscape. Its product assortment includes a wide array of exclusive brands and discounted items, catering to a broad consumer base looking for affordability and quality in their daily purchases. The company's commitment to value is a cornerstone of its brand identity and customer acquisition strategy.