Viva

Viva! was founded in 1994 by Juliet Gellatley, who is the charity's director. "The most powerful action you can take to end animal suffering, improve your health, protect the environment and bring fairness to the world's poor is to stop eating meat, dairy and fish. Support us and help Viva! campaign for a better world. Juliet Gellatley, Founder & D... irector of Viva! Every year, one billion animals face the barbarity of slaughter in Britain, and a further 4.5 billion fish and 2.6 billion shellfish are killed for the UK. Most animals spend their short lives in misery, imprisoned in the squalor of factory farms. Many are fully conscious when they are killed by having their throats cut. "The human appetite for animal flesh is a driving force behind virtually every major category of environmental damage - deforestation, erosion, fresh water scarcity, air and water pollution and climate change" (WorldWatch Institute, Washington). At sea, fishing has brought all the world's oceans to the point of collapse. Yet still politicians fail to act. Millions of children in the developing world die from hunger - alongside fields of high-quality food, destined for the West's farmed animals. The startling truth is that meat causes starvation. The science is now overwhelming - vegetarians are healthier than meat eaters and are likely to live longer. Yet the food industry continues aggressively to promote animal products to our children, helping to destroy their health and threatening their future. With the simple decision to stop eating animals, you cease to play a part in this destruction. By supporting Viva! you are part of the fight back against cynicism, self interest and cruelty. It is a fight for life!Read More