Viva Medicare

Capacity Trucks is the only shunt truck manufacturer in the US that builds and customizes each truck. The goal of this campaign is to express Capacity's hard work and attention to detail while providing the brand with a masculine tone with a bit of tough guy attitude. The result is "The Process of Quality Craftsmanship". Hotel Felix is Chicago's fi... rst LEED-certified, eco-friendly boutique hotel. The goal of the brand campaign is to create a personality that represents the uniqueness of the hotel while appealing to a millennial audience. The result is "Happy. Naturally." Viva Medicare provides Medicare Advantage Plans to Alabamians 65 years or older. The Annual Enrollment Period (Oct. 15 - Dec. 7) is Viva's biggest enrollment season where they typically enroll more than 3,000 new members during this seven week window. In 2015, Viva Medicare had to make some tough decisions about its plans and service areas. To reduce costs and remain competitive in the future, Viva Medicare saw a need to increase plan premium in some counties to their most popular plan, Viva Medicare Plus. In addition, Viva Medicare increased the Primary Care Physician copay on some of their plans while their competitors such as Humana, Blue Cross and HealthSpring, was able to offer reduced or $0 PCP copays and lower out-of-pocket deductibles. It became clear that in 2015 Viva Medicare was going to face an enrollment challenge. With the increased plan costs and weaker by comparison benefit offerings, Viva Medicare needed a creative strategy that focused on retention and value added benefits while positioning Viva Medicare as the best option for Alabama Medicare beneficiaries. The Membership has its Perks campaign delivered more than Viva could imagine. While their internal goal was to enroll 1,500 new members between Oct 15 - Dec, 7, the campaign brought in nearly 2,500 new members - which translates to $55 million dollars more than what they were expecting. This integrated campaign consists of web development, direct mail, television, print ...Read More