Visit Tallahassee

Visit Tallahassee is a private, not-for-profit membership organization operating under contract with the Tallahassee-Leon County Tourism Development Council to market the Tallahassee area as a premier visitor destination. The organization actively promotes Tallahassee as a host site for sporting events, conventions and meetings, and group tours, po... sitioning the region as an attractive destination for diverse travel segments. Through its Tallahassee Area Visitor Information Center, Visit Tallahassee delivers comprehensive visitor services including toll-free information assistance, brochures, and hospitality training to support both leisure and business travelers. The organization's Group Services department provides complimentary group travel planning assistance, encompassing itinerary development, spouse and youth program coordination, and negotiation of favorable group rates with area hotels, restaurants, and attractionsenabling seamless travel experiences for organized groups. Visit Tallahassee's marketing strategy integrates advertising and public relations efforts coordinated by The Zimmerman Agency, which develops market-specific media campaigns, direct mail initiatives, and collateral materials to support tourism sales and service operations. The public relations program focuses on generating regional, national, and international publicity that positions Tallahassee as a compelling visitor destination, leveraging aggressive media development, radio merchandising, and special event promotion support. To inform strategic decision-making and demonstrate tourism impact, Visit Tallahassee partners with Florida State University to conduct research on visitor economics in the Tallahassee-Leon County area, identifying visitor demographics, geographic origins, and activity preferences. This research provides critical insights into the economic impact of tourism, including visitor spending patterns, job creation, and wage generation throughout the community. Additionally, the Tourism Development Council ...Read More