Vibrant Ingredients

Vibrant Ingredients, formerly known as Florida Food Products, is a private equity-backed natural ingredient supplier headquartered in Lake Mary, Florida. Founded in 1954, the company rebranded as Vibrant Ingredients in October 2025 to reflect its evolution from a single-site fruit and vegetable processor into a comprehensive, vertically integrated... provider for the food and beverage industry. Vibrant Ingredients positions itself as the world's largest private equity-owned natural ingredient supplier, with over 70 years of expertise in creating natural, clean label ingredients and systems that power extraordinary food and beverage experiences. The company operates four strategically located manufacturing sites across the United States in Eustis, Florida, Vista, California, Indianapolis, Indiana, and Melville, New York, along with customer innovation centers for flavors in Marlton, New Jersey, and for meat and poultry in Gainesville, Florida. Vibrant Ingredients' comprehensive portfolio includes natural flavors, botanical extracts, vegetable juice concentrates, tea and coffee concentrates, curing agents, antimicrobial agents, antioxidants, and functional nutrition ingredients designed to provide exceptional food protection, flavor, color, texture, and nutrition. The company serves diverse applications including processed and cured meat, beverages, plant-based alternatives, health and wellness products, culinary applications, sports nutrition, and pet nutrition. Vibrant Ingredients operates under its Purely Better trademark positioning, combining science, nature, and innovation to deliver next-generation clean label ingredient solutions that stay true to their natural source. The company's integrated approach encompasses flavor creation, product development, formulation, marketing, and commercialization expertise, enabling customers ranging from emerging brands to global leaders to accelerate speed to market from concept to launch.Read More