Versody Consulting is the consulting practice of Liz Ugrin. A career-long marketing storyteller passionate about communicating value and clarifying the promise of a brand, Liz is best known for her expertise in growing brands, building communities, and innovating with digital media as an in-house Director of Marketing or Digital Marketing Strategist. Now an independent consultant, her recent clients have included a retail technology startup building a brand voice from scratch, a manufacturing firm in need of a website overhaul to expand into new markets, a public speaker needing digital expertise for her latest book launch, and a professional services firm ready to ride the next wave of growth and transformation. Before stepping full time into consulting, Liz headed up the brand and messaging refresh for Ifeelgoods, a digital advertising technology startup, launching a digital marketing makeover including a new website and content marketing program. Previously, Liz owned digital marketing strategy and social media for the number #1 cookie dough brand in America, Otis Spunkmeyer, as well as other ARYZTA CPG and foodservice brands. Before that, she served as Director of Marketing for MBO Partners, focused on maximizing thought leadership, demand generation, and brand strength. Liz Ugrin has expertise in website makeovers, content marketing, branding and naming, market positioning, and social marketing strategy for both B2B and B2C markets.Read more
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