Veratex

Over two decades ago, Avi Cohen scoured Southern Californias department and specialty stores for home furnishings. After finding nothing to suit his tastes, he created a plan to start a home furnishings company of his own. Cohens father put him in touch with an Israeli fabric mill executive and Veratex was born. In 1992, Cohen opened a small sewing... and manufacturing facility in Los Angeles and began importing piece goods. After three months, the modest 400 square foot facility expanded to 1,200 square feet. by the end of the second year, capacity was at nearly 12,000 feet and growing. Cohen explains the rapid progress of the company by the deep commitment and confidence he had in the company from the rough beginning. At first our growth was very slow, but we kept reinvesting all of our money into the business, using better fabrics and higher quality fabrications, he says. We started to gain placement in the small independent specialty stores and some larger specialty stores on the West Coast and in Canada. in 1994, we introduced our first woven jacquard bedding it became a number one seller. That was when business really took off. Indeed business did take off. Dale Talbert, Vice President of Veratex, boasts We have grown to a point where we can service the larger national chains. The monumental growth of Veratex enabled the company to expand its retail customer base as well as its manufacturing base. Larger, state-of-the-art facilities also mean better service and delivery capabilities. We deliver as well as any bedding company in the industry, Talbert asserts. The new, larger facilities have allowed us to increase our business with our existing customers, as well as go after new, larger customers, because we can invest in the inventory go service the customers. Cohen remarks, We are pursuing our own unique vision. We believe the only way we will continue to grow is to stay to our convictions. the Veratex look and quality is unique. Intricate woven designs, opulent embellishments, stylish color tones, and ...Read More