Venture Marketing

(interviews, field research), Product & Category Management, Pricing, Sales/Channel Effectiveness (sales rep interviews, field research), Go-to Market/Marketing Strategy, Buyer Personas/Buyer Research, Strategic Workplan , Strategic Messaging, Value Net, Competitive Analysis/Market Intelligence, Objection-handling, Marketing Game Plan . Business de... velopment is all about new channels, new partners and teaming with other advocates in unconventional ways. Often, it is these new avenues of revenue that yield the best profits. B2B is very different from Business-to-Consumer (B2C). B2B marketing is a support function for the direct and indirect sales team. If youve never carried a bag you might be tempted to argue this fact, and youd still be wrong. Its one thing to sell and market for well-known companies. Its another thing altogether when youre promoting companies and technologies that no one has ever heard of. Getting on a prospective customers radar with a no-name product requires stuff few others have. We have the stuff. Channels go by many names. They include: VAR, Distributor, OEM, Independent Representative, Affiliate, Private Label, B2B Franchise, Dealer, Reseller. We have experience with all of them. Since the majority of Channel Partners are small businesses, too, our ability to speak with them in their own language has been one of the keys to our success. Our educational and career backgrounds are rooted in technology such as: Semiconductors, Telecom, Software, IT Professional Services, IT Infrastructure, Business Intelligence and Analytics, Embedded Applications and Operating Systems, Industrial Controls and Automation and Industrial Products. Its what we mean when we say, Think Like A Startup. Win Faster. Its the shortest distance between your objective and execution. John Fox John is president and founder of Venture Marketing. He has extensive hands-on experience as an entrepreneur and C-level new business developer for technologyenabled businesses. John has led the launch or re-launch of 44 ...Read More