UX Guys

Vivametrica is a Calgary-based company that provides analytics-as-a-service for wearable health and wellness. With a team of physicians and scientists, Vivametrica assesses the customer data against the companys large database of similar users. The goal is to help prevent future health problems. Vivametrica wanted to display this information in a m... obile application. A conceptual prototype had been developed internally but Vivametrica wanted to better understand its users needs and how that could be interpret through a mobile application. Vivametrica had some assumptions about what users wanted and how it could conceptually be displayed. To validate those assumptions, the UX Guys interviewed a group of potential end users. The results were a little eye-opening; while some assumptions were validated, others ran counter to some of Vivametricas thoughts. As a result of knowing the user, the UX Guys and Vivametrica could begin designing the interface from a similar understanding. Both teams worked side-by-side for nearly a month, working through bite-sized chunks of the application. In the end, the UX Guys and Vivametrica were able to develop an interactive, high-fidelity prototype of the application. With this intensely collaborative approach, we went from stakeholder and end-user interviews to an interactive prototype in 8 weeks. The prototype has become the model on which wearable device manufacturers enhance their mobile apps to be 'Powered by Vivametrica.' When Alberta Treasury Branch wanted to target a younger audience for customer acquisition, we ran highly collaborative design sessions followed by quick iteration testing to create a conceptual prototype that resonated with the client and their potential new customers. ATBs customer base is growing older and theyre struggling to attract and engage young Albertans, specifically the millennial age bracket, as potential new customers. ATB also realizes that in todays digital landscape they need to be smart and move quickly if they want to garner millennials ...Read More