Universal Marketing

William E. Bill Carey , President and CEO of Universal Marketing Company, Inc., has had over 40 years of experience in marketing and sales promotion of various types of food and non-food products. He maintains a nationwide acquaintanceship among chain store executives, food distributors and food brokers. Starting in 1948 as a salesman with Snow Cro... p Frozen Foods, a division of Clinton Industries, he was promoted through the ranks to Sales Supervisor, District Sales Manager, Regional Sales Manager of Midwest, West Coast and Eastern Regions, and at the age of 26 was appointed Vice-President and Director of National Sales, the position he held until 1954. During this period, sales increased from $6 million to $72 million. Snow Crop brand, the first frozen orange juice, and its spokesman, Teddy Snow Crop, were featured on early nationwide television shows such as "The Show of Shows" starring Sid Caesar and Imogene Coca, plus other popular network TV shows. For two years thereafter, he continued as Vice-President and Director of Sales of the Snow Crop Frozen Foods division then acquired by the Minute Maid Corporation. The sales volume exceeded $100 million annually. In 1956 Mr. Carey became the Vice-President and Director of Sales for Ocomo Foods Company, a division of Sara Lee Corporation. Mr. Carey was responsible for the reorganization of the firm which transformed the firm's 3 year operating loss to a viable and profitable entity. With a 41% sales volume increase, the liquidation of unprofitable subsidiaries, the restructuring and implementation of marketing and merchandising programs, and personnel reorganization, the company realized excellent profits during the years of 1958 and 1959. Universal Marketing & Consultants, Inc., 30 Rockefeller Plaza, New York, was formed by Mr. Carey as a unique service company operating with a national network of 110 food and non-food brokerage companies. The firm worked with food manufacturers to introduce, promote and merchandise products through grocery and similar retail ...Read More