Understory
Business Services · Wisconsin, United States · 11-50 Employees
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Overview
Headquarters
4916 E Broadway Ste 200, Madison, Wiscon...Phone Number
(608) 665-0032Website
www.understoryweather.comRevenue
$23.4 MillionIndustry
ZI Rank: 1
Signal Type
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ZI Rank
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About Understory
Understory analyzes and processes weather data using atmospheric artificial intelligence in order to measure risk. The company uses this information to offer hail insurance for auto dealerships. Understory was founded in 2012 and is headquartered in Madison, Wisconsin.Explore more
Understory Org Chart
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Revenue
Number of Employees
Type
Funding
Founded In
Company Profile Activity
Activity Insights
Understory is experiencing very low activity levels compared to other companies in the Business Services sector.
What does this means?
Understory is drawing exceptional interest within the Business Services industry, suggesting notable developments or strong market momentum, learn more about Understory.
Understory financials insights
Gather financial insights about Understory, including details on funding rounds, investors, total funding, and acquisitions, to gain a comprehensive understanding of their financial strategy.
2014
Angel/Seed
$1.9M
2016
Series A
$7.5M
2018
Private Equity
$7.5M
2019
Series B
$7.3M
2024
Series A
$15M
Understory Tech Stack
A closer look at the technologies used by Understory
Most Recent Scoops
Hiring Plans
Understory has more open roles in Marketing than it has had at any time in the past 12 months with an increased focus on technologies like Google Ads, and experience with LinkedIn Ads.
Hiring Plans
Hiring Plans
Understory has more open roles in Marketing than it has had at any time in the past 12 months with an increased focus on technologies like LinkedIn Ads. Areas of expertise include: Audience Development, Target Audience, Go-to-Market Strategy, Conversion Tracking, Retargeting, Attribution Modeling, and Reddit Ads.
Hiring Plans
Funding
Funding
New Hire
Executive Move
Mallory Norton has been appointed as Vice President, Finance.
Award
Award, Financial Systems
Understory News & Media
Insurance provider Understory gets into renewable energy following $15M Series A
After growing 500% year-over-year in the past year, Understory is now launching a product focused on the renewable energy sector. © 2024 TechCrunch. All rights reserved. For personal use only.Understory Appoints Insurance Industry Leader Neil Irwin as Chief Strategy Officer
MADISON, Wis., Feb. 1, 2021 /PRNewswire/ -- Understory, a leading provider of insurance solutions built for the era of climate change, has appointed Neil Irwin as Chief Strategy Officer. Irwin will help drive the company's strategic planning efforts, including expansion into high-growth...Understory Honored as AgTech Insurance Solution of the Year
MADISON, Wis., Sept. 10, 2020 /PRNewswire/ -- Understory, a leading provider of parametric insurance for severe weather risks, has been awarded 'AgTech Insurance Solution of the Year' by AgTech Breakthrough, a leading market intelligence company. The AgTech Breakthrough Awards program...Understory Launches Hail Insurance for Automotive Dealers in Five New States
MADISON, Wis., Feb. 13, 2020 /PRNewswire/ -- Understory, the first company to successfully offer parametric insurance for severe weather risks, has launched its supplemental hail insurance product for automotive dealers in five new states: Arizona, New Mexico, Ohio, Pennsylvania and...
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Frequently Asked Questions Regarding Understory
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Understory analyzes and processes weather data using atmospheric artificial intelligence in order to measure risk. The company uses this information to offer hail insurance for auto dealerships. Understory was founded in 2012 and is headquartered in Madison, Wisconsin.... Read More
