Underbelly

Underbelly is a UK based live entertainment company specialising in the creation, curation and management of large-scale cultural events and festivals with a particular focus on city centres. Established in 2000 at the world-renowned Edinburgh Fringe Festival, Underbelly has since produced events in locations from theatres to roundabouts in London,... Edinburgh and Hong Kong. The company's current London events and festivals include Underbelly Festival, StreetEat, which was one of the first outdoor COVID safe events, Christmas In Leicester Square and Christmas in Trafalgar Square (both for Westminster City Council). The company is also the event production partner for WestEnd Live in Trafalgar Square (on behalf of Westminster City Council and Society London Theatre) and Pride in London, the second largest one day event in London. In Scotland, the company produce Underbelly at the Edinburgh Fringe, programming and presenting 200 shows per day across 24 pop-up theatres and 5 outdoor sites, Edinburgh's Christmas and Edinburgh's Hogmanay Festival (both for City of Edinburgh Council). In 2020, in lieu of live events, the company produced FareWell for the online Edinburgh's Hogmanay celebration which was watched by over 6.5 million people. The company love creating fantastic and unique pop-up events.Read More