Uks

Uks is a research, resource and publication centre dedicated to the cause of gender equality and women's development. We are an advocacy and rights-based group seeking to raise awareness and assist implementation of our goals and ideals. The Center focuses on the women-media relationship; a concern that has hitherto remained poorly represented by o... rganizations working on women's rights. Although conceptualized in early March 1997, Uks was formally inaugurated in December 1997 through a panel discussion on "Empowering Women through Media" with Ms. Jane O'Reilly, founder member of Ms. Magazine (USA) as the chief guest. The word 'Uks' is an Urdu term meaning 'reflection'. At Uks, our team of professional media persons and research staff aims to promote the reflection of a neutral, balanced and unbiased approach to women and women's issues within, and through the media. The Center has already won the support of many journalists, human rights and women's rights activists, academics and other like-minded groups. Since its inception in 1997, Uks has monitored media, conducted research on emerging trends, particularly regarding gender and women development, and undertaken trainings and workshops to raise awareness about crucial issues amongst media. Uks views the mass media as an exceedingly important part of our day-to-day living, reflecting and, to a large extent, determining our daily life and ideological beliefs. Therefore it aims to utilize, in its entirety, the services of our media to effectively improve the present status of the Pakistani woman and to highlight the importance of her role in national development. Uks, with its team of professional media persons and researchers, aims to look at various aspects of women-media relationship.Read More