Ugly Deck

Ugly Deck is a Midwest-based decking and outdoor living retailer and builder founded in 2005 with over 100 years of combined industry experience among its craftsmen. The company specializes in composite decking, aluminum and cable railing systems, and outdoor spiral staircases, serving both do-it-yourself homeowners and professional builders across... Minnesota, Wisconsin, and South Dakota, with retail showrooms now serving the Madison and Milwaukee markets. Ugly Deck's core business model centers on providing supplier-direct pricing, expert installation guidance, and comprehensive customer support to enable DIY homeowners to successfully complete their own deck projects while also offering full-service installation for those who prefer professional construction. The company maintains a dedicated DIY coaching program that helps customers select appropriate materials, calculate exact quantities needed for their projects, and navigate the build process from design through completion, with a flexible return policy for unused materials. Ugly Deck has completed thousands of projects and built its reputation on combining product expertise with accessible customer service, offering an in-person showroom experience where customers can evaluate and touch decking and railing options before purchasing. The company's stated mission is to be the leading deck builder in the Midwest while democratizing access to quality outdoor living materials and installation knowledge for homeowners nationwide, whether through direct installation services in its regional footprint or remote material supply and advisory support. Customer testimonials consistently highlight the company's responsiveness, knowledgeable staff, straightforward ordering process, and willingness to support first-time deck builders through every phase of their projects, positioning Ugly Deck as a trusted resource for homeowners seeking to create custom outdoor spaces without the premium costs typically associated with full-service contractors.Read More