Trueffect

Trueffect, inc. develops a Software-as-a-Service advertising technology suite for advertisers and agencies to deliver, measure, manage, and target their Internet media activities. Its technology suite enables marketers to target the right advertisement to the right person, measure advertising effectiveness, and improve campaign performance and insi... ghts. The company offers a targeting and media measurement platform that allows companies to leverage their own proprietary customer relationship management data and online and offline third-party data to target display advertisements and improve measurement accuracy; a targeting and measurement package to execute strategy with targeted advertisements and accurate metrics; and an audience-based measurement package that provides advertisers with a view of traditional advertiser metrics. It also offers marketing strategy, media buying, and campaign execution services. The company was founded in 2002 and is based in Westminster, Colorado.Read More