True Footage

Real Estate · Texas, United States · 201-500 Employees

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Overview

Headquarters

17000 Preston Rd Ste 325, Dallas, Texas,...

Phone Number

(972) 503-4409

Revenue

$273.6 Million

Industry

Real Estate
ZI Rank: 17
Signal Type
Jan
Feb
Mar
Apr
May
Jun
ZI Rank
9
3
6
6
5
17

About True Footage

TrueFootage is viewed by third parties as a technologydriven U.S. real estate valuation and appraisal company that combines expert appraisers with proprietary software tools to modernize how property valuations are performed. It provides both traditional appraisal services for transactions, lending, and nonlender needs and advanced tech platforms (such as TrueTracts, Spark, and Synapse) that help appraisers deliver faster, more datadriven, and consistent reports across diverse markets nationwide. The company positions itself as reshaping the appraisal industry by pairing human expertise with innovative digital tools to improve efficiency and accuracy in home valuation processes.Explore more
True Footage's Social MediaPopular SearchesTrue Footage IncTrue FootageSIC Code 65,653NAICS Code 53,531Show more

True Footage Org Chart

John Liss, Chief Executive Officer at True Footage
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Chief Executive Officer

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Chief Operating Officer

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William Fried, Chief Technology Officer at True Footage
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Chief Technology Officer

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MS
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Director, Strategic Projects

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Company Name

Revenue

Number of Employees

Type

Funding

Founded In

Top Executive

True Footage

$273.6M
201-500
Private
$40M
2021
$35.9M
11-50
Private
-
-
LD
Lee DeGrootChief Financial Officer
$13.2M
51-200
Private
<$5M
-
RS
Richard StraitSigning Electrical Supervisor
$10.1M
51-200
Private
-
-
$9.1M
51-200
Private
-
2017
RP
Rudy PomeroyExecutive Director
$8M
51-200
Private
-
-
N/A
$5.4M
11-50
Private
-
-
LW
Larry WeberFishing Guide-President
Illustration of an envelope

Company Profile Activity

i

Among all Real Estate companies

Low Activity

High Activity

Activity Insights

True Footage is experiencing very low activity levels compared to other companies in the Real Estate sector.

What does this means?

True Footage is drawing exceptional interest within the Real Estate industry, suggesting notable developments or strong market momentum, learn more about True Footage.

True Footage financials insights

Gather financial insights about True Footage, including details on funding rounds, investors, total funding, and acquisitions, to gain a comprehensive understanding of their financial strategy.

2026

Series C

$40M

See All True Footage's Financials Insights

True Footage Tech Stack

A closer look at the technologies used by True Footage

Most Recent Scoops

New Hire
Executive Move
Rachel Robinson has recently joined the organization as Chief Operating Officer. Previously, Robinson served as Director of Collateral Policy and Product Development for Rocket.
Executive Moves, New Hire
Funding
Funding
Hiring Plans
True Footage has more open roles in Operations than it has had at any time in the past 12 months. Technologies mentioned include: Remote.
Hiring Plans
Hiring Plans
True Footage has more open roles in Operations than it has had at any time in the past 12 months. Technologies mentioned include: Remote. Areas of expertise include: Best Practice Implementation, and Organizational Performance.
Hiring Plans
Person-Based
See more scoops

True Footage News & Media

Read more news

Top Real Estate Companies

Frequently Asked Questions Regarding True Footage

What is True Footage's official website?
True Footage's official website is truefootage.tech
What is True Footage's Revenue?
True Footage's revenue is $273.6 Million
What is True Footage's SIC code?
True Footage's SIC: 65,653
What is True Footage's NAICS code?
True Footage's NAICS: 53,531
How many employees does True Footage have?
True Footage has 201-500 employees
What industry does True Footage belong to?
True Footage is in the industry of: Real Estate
What is True Footage competition?
True Footage top competitors include: Aspire Valuation Group, AAA Valuations, Hendy Appraisal Services, Scott Lepman
What companies has True Footage acquired?
True Footage has acquired the companies: KPD Appraisals
What technology does True Footage use?
Some of the popular technologies that True Footage uses are: Eploy, Engage ATS, Empetus, Voracio
Who is the CTO of True Footage?
True Footage's CTO is William Fried
How do I contact True Footage?
True Footage contact info: Phone number: (972) 503-4409 Website: truefootage.tech
What does True Footage do?

TrueFootage is viewed by third parties as a technologydriven U.S. real estate valuation and appraisal company that combines expert appraisers with proprietary software tools to modernize how property valuations are performed. It provides both traditional appraisal services for transactions, lending, and nonlender needs and advanced tech platforms (... such as TrueTracts, Spark, and Synapse) that help appraisers deliver faster, more datadriven, and consistent reports across diverse markets nationwide. The company positions itself as reshaping the appraisal industry by pairing human expertise with innovative digital tools to improve efficiency and accuracy in home valuation processes.Read More

What are True Footage social media links?
True Footage Linkedin page True Footage Twitter page
Who invested in True Footage?
True Footage has 5 investors including Mockingbird Capital, Story Ventures, Cox Enterprises and Pacific Alliance Group.
Is True Footage a public company?
True Footage is private company therefore does not currently have an official ticker symbol
See more information about True Footage

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