Tru Fru
Food & Beverage · Utah, United States · 51-200 Employees
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Overview
Headquarters
170 S Main Ste 1400, Salt Lake City, Uta...Phone Number
(888) 437-2497Website
www.trufru.comRevenue
$43.9 MillionIndustry
ZI Rank: 2
Signal Type
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ZI Rank
5
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About Tru Fru
TruFru specializes in offering a variety of freeze-dried and chocolate-covered fruit snacks, including options like chocolate-covered raspberries, strawberries, and bananas. Their products are designed to provide a delicious and healthier alternative to traditional sweets, appealing to health-conscious consumers and snack enthusiasts. The company emphasizes the use of natural ingredients and aims to satisfy cravings with innovative snack options. TruFru's target clients include individuals looking for indulgent yet nutritious treats, as well as those seeking convenient snack solutions.Explore more
Tru Fru Org Chart
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Company Profile Activity
Activity Insights
Tru Fru is experiencing very low activity levels compared to other companies in the Manufacturing sector.
What does this means?
Tru Fru is drawing exceptional interest within the Manufacturing industry, suggesting notable developments or strong market momentum, learn more about Tru Fru.
Tru Fru Tech Stack
A closer look at the technologies used by Tru Fru
Most Recent Scoops
Hiring Plans
Tru Fru has more open roles in Engineering & Technical than it has had at any time in the past 12 months. Technologies mentioned include: Daily, Power BI, and Salt.
Hiring Plans
Hiring Plans
Tru Fru has more open roles in Marketing than it has had at any time in the past 9 months. Areas of expertise include: Social Media, Influencer Marketing, Instagram Stories, Marketing, and TikTok.
Hiring Plans
Event
Events, Sales, Logistics / Supply Chain, Food & Beverage, Field /Outside Sales, Field Marketing, Operations
New Hire
Executive Move
Tatiana Hayashi has recently joined the organization as Chief Financial Officer. Previously, Hayashi served as Chief Financial Officer for Mars Wrigly Brasil.
Executive Moves, New Hire
Hiring Plans
Hiring Plans
Tru Fru News & Media
Georgia Nut Company (GNC), Third-Party Manufacturer for Tru Fru, LLC Issues Voluntary Recall of Specific Varieties of Tru Fru Freeze Dried Products Due to Potential Presence of Metal in Product
SALT LAKE CITY, Sept. 26, 2025 /PRNewswire/ -- Today, Tru Fru, LLC announced that its third-party manufacturer, Georgia Nut Company (GNC) issued a voluntary recall of specific varieties of Tru Fru Freeze Dried products due to the potential presence of metal in the product. Hard or sharp...Trü Frü and tarte cosmetics™ Team Up to Unveil Limited-Edition "Tarte" Cherries
A groundbreaking first for both brands, this collaboration brings tarte™'s new Maracuja Cherry Crush Lip Collection to life in a deliciously edible form SALT LAKE CITY, April 3, 2025 /PRNewswire/ -- The "Cherry Girl Aesthetic" is poised to be the biggest trend of the season, infiltrating...Mars exec underscores strength of wellness snack portfolio following Trü Frü acquisition
06 Jan 2023 --- As Mars props up its wellness snacking portfolio with another acquisition, the better-for-you snacks category looks set to grow further this year as consumers demand more from healthy indulgence. FoodIngredientsFirst spoke with the confectionery giant after it has signed an agreement to acquire Utah-based whole-fruit snack brand Trü Frü.“Pending customary regulatory approvals, Trü Frü will join our rapidly growing portfolio of better-for-you brands as a separately operated busineMars acquires Trü Frü
Trü Frü, a whole-fruit snacking brand, will operate as business unit within Mars.
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Frequently Asked Questions Regarding Tru Fru
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TruFru specializes in offering a variety of freeze-dried and chocolate-covered fruit snacks, including options like chocolate-covered raspberries, strawberries, and bananas. Their products are designed to provide a delicious and healthier alternative to traditional sweets, appealing to health-conscious consumers and snack enthusiasts. The company e... Read More
