Trout & Partners

Trout & Partners is one of the most prestigious marketing firms with headquarters in Old Greenwich, Connecticut, USA and offices in 27 countries. This is the consulting firm founded by Jack Trout, who is the father of positioning and recognized as the world's foremost marketing strategist. It is a global network of strategic marketing experts that... apply Jack Trouts concepts and develop his methodology around the world. Jack Trout pioneered Positioning. He wrote the first article on the subject of positioning in 1969. He also wrote three books on the subject, Positioning: The Battle for Your Mind in 1981, The New Positioning in 1996 and Repositioning: Marketing in an Era of Competition, Change and Crisis in 2010. His concept of Positioning has become the world's #1 business strategy. Jack Trout pioneered Positioning. He wrote the first article on the subject of positioning in 1969. He also wrote three books on the subject, Positioning: The Battle for Your Mind in 1981, The New Positioning in 1996 and Repositioning: Marketing in an Era of Competition, Change and Crisis in 2010. His concept of Positioning has become the world's #1 business strategy. Jack Trout pioneered Positioning. He wrote the first article on the subject of positioning in 1969. He also wrote three books on the subject, Positioning: The Battle for Your Mind in 1981, The New Positioning in 1996 and Repositioning: Marketing in an Era of Competition, Change and Crisis in 2010. His concept of Positioning has become the world's #1 business strategy. Copyright © 2019 Trout & Partners, All Right Reserved.Read More