Tracer
Highly Engaged Employees
Highly Engaged EmployeesSecurity Software · Idaho, United States · 51-200 Employees
View Company Info for Free
Overview
Headquarters
508 S 8th St, Boise, Idaho, 83702, Unite...Phone Number
(855) 693-3839Website
www.tracer.aiRevenue
$14.3 MillionIndustry
ZI Rank: 2
Signal Type
Dec
Jan
Feb
Mar
Apr
May
ZI Rank
2
3
2
3
2
2
About Tracer
Tracer accelerates Brand Success for the worlds most-loved brands. The Tracer Platform mitigates digital brand misuse to preserve authentic customer interactions and uncovers new categories of dynamic market insights to fuel better business decisions. Applying advanced human-in-the-loop AI approaches to continuously analyze data across thousands of global Web2 and Web3 digital sources, the Tracer Platform yields the industrys fastest infringement detection rates with market-leading accuracy and faster time to enforcement.Explore more
Tracer Org Chart
Sell smarter with deeper company insights.
ZoomInfo gives you access to real-time firmographics, buying signals, org charts, and decision-makers - helping your GTM teams prioritize accounts, personalize outreach with AI-driven automation, and close deals faster.
Is Tracer your ideal customer? 
Let us give you the heads up on whether it's a good time to reach out
Congratulate Masked Content for being promoted to Masked Content at Tracer
Check out if Tracer is spiking on competitors!
Funding: Get notified immidiatlly once Tracer has new funding data
Tracer, which may be a good buyer, showed buying intent in Masked Content Topic
Check if Tracer has recently received funding, and reach out quickly before it becomes old news!
Website visits: Recent activity has been detected on your website
Competitive Alert! Recent activity has been detected by your competitor Masked Content
Earning: See what the market has to say on Tracer recently announced quarterly report
Product Launch: Get notified when Tracer launches new products
Click to see if Tracer had a recent Job posting/layoffs
Recommended Actions
Find VP level buyers at Tracer
Find 2 more new buyers
Compare Similar Companies to Tracer
Compare insights from companies similar to Tracer, focusing on performance, financial data, growth rates, and unique benchmarks to identify key industry trends and opportunities.
Revenue
Number of Employees
Type
Funding
Founded In
Company Profile Activity
Activity Insights
Tracer is experiencing very low activity levels compared to other companies in the Software sector.
What does this means?
Tracer is drawing exceptional interest within the Software industry, suggesting notable developments or strong market momentum, learn more about Tracer.
Tracer financials insights
Gather financial insights about Tracer, including details on funding rounds, investors, total funding, and acquisitions, to gain a comprehensive understanding of their financial strategy.
2016
Series A
$3.7M
2017
Private Equity
$5.5M
2019
Series B
$10M
2020
Debt
$1M
2021
Series C
$12.2M
2026
Debt
$1.8M
Tracer Tech Stack
A closer look at the technologies used by Tracer
Most Recent Scoops
Funding
Funding
New Hire
Executive Move
Executive Moves, New Hire
Promotion
Executive Move
Executive Moves, Promotion
Promotion
Executive Move
Executive Moves, Promotion
Promotion
Executive Move
Executive Moves, Promotion
Tracer News & Media
Tracer Protect for ChatGPT to Combat Rising Enterprise Brand Threats from AI Chatbots
SALT LAKE CITY--(BUSINESS WIRE)--Tracer AI, the recognized leader in AI-powered online brand protection, today announced the launch of Tracer Protect for ChatGPT, an industry-first solution that protects brands from the reputational harm being propagated at machine scale via AI chatbots by bad actors. The rising popularity of generative AI (genAI) engines is driving the urgent and rapidly evolving brand security threat vector faced by enterprises. Tracer Protect for ChatGPT actively monitors ChTracer Wins in AI Luminaries and the Top AI-enabled Product for Retail and eCommerce Categories in SiliconANGLE Media’s Tech Innovation CUBEd Awards
SALT LAKE CITY--(BUSINESS WIRE)--Tracer, the leader in AI-powered online brand protection, today announced it was named a winner of two SiliconANGLE Media 2025 Tech Innovation CUBEd Awards: the Top AI-enabled product for Retail and eCommerce category and the AI Luminaries category. The Top AI-enabled product for Retail and eCommerce category recognizes cutting-edge AI-enabled or AI-enhanced products that have significantly impacted and transformed how people do their jobs in this sector. This aTracer Announces Flora, the Domain-specific Agentic AI System Built for Brand Protection
Tracer, a leader in AI-powered online brand protection, today announced Flora, a special purpose agentic AI system — a system that can autonomously perform tasks, make decisions and carry out complex sequences of actions — specifically designed for brand protection. Flora filters out irrelevant brand threat detections and reduces the time-to-live (TTL) for brand misuse instances by up to 80% to preserve Tracer customers’ company reputations and revenue.Tracer Announces Flora, the Domain-Specific Agentic AI System Built for Brand Protection
SALT LAKE CITY--(BUSINESS WIRE)--Tracer, the leader in AI-powered online brand protection, today announced Flora, a special purpose agentic AI system — a system that can autonomously perform tasks, make decisions and carry out complex sequences of actions — specifically designed for brand protection. Flora filters out irrelevant brand threat detections and reduces the time-to-live (TTL) for brand misuse instances by up to 80% to preserve Tracer customers’ company reputations and revenue. Traine
Read more news
Top Security Software Companies
Top companies in Canada by revenue
Top companies in Australia by revenue
Top companies in New Zealand by revenue
Frequently Asked Questions Regarding Tracer
Sign Up For FreeTo access detailed company insights
Tracer accelerates Brand Success for the worlds most-loved brands. The Tracer Platform mitigates digital brand misuse to preserve authentic customer interactions and uncovers new categories of dynamic market insights to fuel better business decisions. Applying advanced human-in-the-loop AI approaches to continuously analyze data across thousands of... Read More
