Tire Rack

Highly Engaged Employees

Founded in 1979, Tire Rack operates as an independent tire tester and a consumer-direct source for tires, wheels, and performance accessories. Headquartered in South Bend, Indiana, the company serves the automobile parts stores and retail industries. Its core offerings include a comprehensive range of tires and wheels, supported by expert reviews, articles, and installation services. Tire Rack distinguishes itself through its commitment to consumer education and product expertise, providing detailed information via expert insights and video content to aid purchasing decisions. With 21 locations and an employee range of 500 - 1,000 individuals, Tire Rack maintains a significant operational footprint. The company's business model emphasizes direct-to-consumer sales, ensuring accessibility to its product catalog and services across its network. This scale allows for efficient distribution and customer support. For insights into the people driving its operations, users can explore Meet Tire Rack's team. The company's product portfolio extends beyond tires and wheels to include performance accessories and related services like hazard protection and installation guidance. Tire Rack competes within a dynamic market against entities such as Dealer Tire, Colson Group, and Yokohama Tire Corporation. The company reported a revenue of $222.2M, positioning it as a notable player in its sector. Its strategic focus on consumer-centric testing and direct sales has solidified its market presence. The company's extensive product listings and detailed consumer resources underscore its dedication to providing value and informed choices within the automotive aftermarket.