Tilt

A brand is methodical madness. A tale told all at once, in a thousand places to a million people. Each of whom responds in a different way. Rational chaos. Creative science. Call it what you will. But when its done right, it can change the world. Which is how the company do it and why the company do it, respectively. From a distinctly tilted point... of view. Drinks IPAs. Builds IPOs. In either case, its all about the brand. And so is Lawrence, for brands in categories including healthcare, financial, automotive, and tech. A veteran marketer, he still approaches it all with a childlike curiosity. Thats his TILT on things. Spearheading creative across countries, continents, ad agencies, and media companies makes Shanky a man of many experiences, mysteries and, yes, oddities. Hong Kong. India. England. New York. And now at TILT Detroit. As JWT, Goodby Silverstein & Partners, Time Warner, and others will attest, Shanky mines the otherwise evasive small things that become big ideas.Read More