TheViewPoint
Financial Software · 11-50 Employees
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Overview
Website
www.theviewpoint.comRevenue
$5.2 MillionIndustry
ZI Rank: 1
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ZI Rank
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About TheViewPoint
Upstream TV provides an intelligent infrastructure for automating direct sales in Connected TV (CTV), aimed at streamlining ad operations and enhancing revenue for premium publishers. The platform integrates with major publishers such as Disney+, NBCU, Hulu, and ESPN, facilitating faster deal execution and eliminating manual processes. By removing SSP fees and reducing operational errors, Upstream enables efficient scaling while maintaining valuable direct relationships. The company is focused on advancing the advertising ecosystem through automation that enhances efficiency without compromising premium positioning.Explore more
TheViewPoint Org Chart
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VL
Front-End Developer
YS
Quality Assurance Engineer
RP
Senior Software Engineer
HK
DevOps Engineer
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TheViewPoint Tech Stack
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TheViewPoint News & Media
Tatari Streamlines CTV Supply Chain with Acquisition of TheViewPoint
SAN FRANCISCO, CA, UNITED STATES, March 28, 2022 /EINPresswire.com/ -- Tatari, the leading data and analytics platform for buying and measuring advertising across both linear and streaming TV, today announced that it has acquired TheViewPoint, a …TheViewPoint Integrates with BidSwitch for Streamlined Access to the Global Programmatic Demand Ecosystem
TheViewPoint, a SaaS video ad monetisation platform for CTV/OTT publishers, partnered with BidSwitch, an infrastructure-level technology that facilitates trading connectivity for more than 300 demand- and supply-side platforms through a single integration. BidSwitch, engineered by IPONWEB (to be acquired by Criteo), helps ad tech platforms discover and connect quickly with trading partners by providing an efficient […] The post TheViewPoint Integrates with BidSwitch for Streamlined Access to theExclusive Traffic Opportunities: BidMind by Fiksu to Partner with TheViewPoint
BidMind by Fiksu, a self-serve CTV advertising platform, has announced a partnership with TheViewPoint, an ad monetization platform for CTV and OTT publishers and broadcasters, to expand its presence in the digital media buying market. Through this strategic alliance, BidMind by Fiksu will obtain premium access to the exclusive partner’s inventory of TheViewPoint. The cooperation […] The post Exclusive Traffic Opportunities: BidMind by Fiksu to Partner with TheViewPoint appeared first on MarTech
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Upstream TV provides an intelligent infrastructure for automating direct sales in Connected TV (CTV), aimed at streamlining ad operations and enhancing revenue for premium publishers. The platform integrates with major publishers such as Disney+, NBCU, Hulu, and ESPN, facilitating faster deal execution and eliminating manual processes. By removing... Read More
