The Watsons

were a branding, design, and ad collective that connects great brands with happy customers. were also fond of small type, big pours, and dogs of all sizes. first, it must be said, the organic project (top) checks all of the boxes on the watsons client wishlist. created when two smart (and hilarious) business execs came up empty handed after searchi... ng for healthy, organic period products for their daughters, we endeavored to create a branding campaign that did them justice. a brand campaign that stops the flow of stigma. we began by developing a vision and mission for the brand, which laid the groundwork for our messaging in both content and voice articulation. to bring home the founders passion of purpose, we created a womanifesto that builds an evocative, humorous bridge between brand and consumer. a loud and proud advertising campaign. original, powerful, funny, and forward-thinking, our aim was to reflect the founding mothers personas in look and in voice. design-wise, we used ultra modern, 70s inspired typography that brings a bold confidence with a pinch of whimsy to every message. a clean palette of light blues and greens with a textural background give a nod to the organic cotton and plant-based applicators that define the brand. the messaging mirrors its environment with bold, playful, and unexpected brand promises. the campaign lives in the form of collateral, digital banners and social ads and shareable assets. a room with a view. as product expos are central to tops marketing effort, we created a period product haven that brings home the brands high quality, inviting accessibilityand sense of fun. wallpaper was created that incorporated the clean, delicate palette and patterned tampon and pad iconography in a homey, ironic way. and swag in the form of irreverent and empowering stickers were given out to be shared and plastered proudly. a lovely refreshment for the website. we gave their web site a branding refresh that incorporated the new design, messaging and animation. we cant wait to see what ...Read More