The Viral Virus

Into a Viral Marketing Message That Helps You Generate This: So What Exactly Are QR Codes and How Are They The Most Effective Marketing Tool On the Planet? At its most basic, a QR code is a unique matrix barcode that can be scanned and read by any smart phone with a QR reading app. You can literally see these QR codes popping up just about everywhe... re from business cards, brochures, websites, and more. Once scanned, the browser on the smart phone will then redirect the user to the companys website or some other site relevant to the campaign being advertised via the QR code. But thats not allQR codes can literally be used to do just about anything, including: Send Standard Messages to Prospects! So whats so great about some fancy barcode that you can read with your iPhone, Android, Blackberry, or other smart phone device? QR Codes Solve the Two Biggest Problems with Most Marketing Systems Today: Internet Marketing was revolutionary leap forward compared to traditional marketing methods like television, newspaper ads, classifieds, yellow pages, radio, etc. With significantly lower costs, access to a worldwide audience, plus the added advantage of being able to specifically target you core audience (by using specific keywords)Internet Marketing is no doubt superior in many respects and far more pragmatic for the average small business owner to use vs. most traditional offline marketing methods. Today, however, with most large corporations devoting significant resources to developing an online presence and millions of new entrepreneurs launching e-businesses each and every yearthe costs have skyrocketed. For PPC, keywords that cost only $.75 a click a year ago may be $1 .50 or more today. The same holds basically true for banner ads, sponsored emails, etc. Even those specializing in SEO have found it harder and more expensive to maintain page rankings due to the increased competition. Bottom line: While it may have only required $25 in online marketing costs to make a $50 sale a year ago, you might have to spend ...Read More