The Producer's Perspective

A huge congrats to one of our own . . . Jeff Wise and the Wheelhouse Theater Company! Jeff has been a consult client of mine for many years and I remember when he first came to me. He wanted to get his theater company off the ground but didnt know how. Hed been an actor for many years and wanted to create a vehicle for his work, and others, that ac... tually paid (yes, actors get paid!) for their talents. Since our initial conversations back in 2016, Jeff and his company have produced several shows, the latest of which, Happy Birthday Wanda June, was recently named a New York Times Critics Pick and has extended its run! One of the first things I spoke with Jeff about was how to market his shows, which is absolutely a learnable skill. You just need the right tools. Kens advice along the way was invaluable in trying to put a good face on a new company. I see first hand the dividends that sound marketing and advertising strategies pay. Jeff Wise Cultivating an audience is important and dynamic work that can lead to huge rewards and ultimately make or break your show. Just imagine if The New York Times came to review Jeffs show and it was an empty house . . . empty seats impact reviewers whether consciously or not. Jeffs success is just one example of how proper training, hard work, dedication and a dream can help you achieve your goals. We want to help get 5,000 shows produced by the year 2025 and were one show closer to that goal! A big standing ovation to our fellow Inner Circle Members, Charles Yurick and Nancy Paris, on their super successful reading of their new musical Radio 930. I remember when Charles and Nancy came to me with just this idea of a musical about how rock and roll brought down the Berlin wall, and Im thrilled to see it reach this exciting stage. (And just look at the cool photos of their presentation! Now thats how you do it!) And from what I hear, the show is on track for its next step (and I look forward to helping them get there). Big congrats on Charles and Nancy!!! (Wish em well in our ...Read More