The Nudge

At Nudge, being online accountants means that the company has clients with small businesses and start-ups all over Australia. All the company's systems are online, and the company speak to the company's clients each month via telephone, email or Skype. While the company's physical location is in Sydney, the majority of the company's client base is... not in Sydney. Up until now, the company's small business and start-up clients have all been based relatively close to capital cities. So, while they had easy access to accountants and bookkeepers, the company's Nudge model was really one they chose because the company offered something that worked best for them. The other day, the company had a client sign-up to Nudge who lives in a remote community in the Northern Territory. He has an online start-up and his closest accountant (who only worked face-to-face) was over 200 km away. Being online means that the company can bring a great offering to this start-up, and help small businesses grow regardless of where they are based in Australia.Read More