The McMullen Group

We offer a variety of stock programs assembled in a modular format. This way, we can create content that blends your professional "jargon" with specific program themes. It adds flexibility to program length and allows breakout sessions to have continuity. Once a client and The McMullen Group agree on focus points, the client's work is over--but our... work begins. We do our best to become familiar with your industry. If that means visiting a manufacturing plant for a day or two, attending planning meetings, conducting a preprogram survey of attendees or becoming a secret shopper, we will learn as much about your industry as we can. We often request past newsletters, old trade magazines, flyers and other reference materials. All of it is read carefully and some elements are entered into an industry file or data base. This is an important activity, an extra step that gives the presentation added warmth and acceptability. The presentation gains depth that audiences react to--audiences quickly realize that this is not just another "canned program," but rather a presentation by someone who has an understanding of their industry. The McMullen Group recently completed a successful project with the management team of a shopping mall in Green Bay, Wisconsin. Our client faced several unique situations in planning a 1993 merchant campaign around the theme "Outer Space." This theme, developed by an advertising agency, featured several components. The agency called on The McMullen Group to convert this concept into a motivational/customer service-based keynote program which tied the theme to special games and contests planned for the sales year. To begin the project, the agency organized the merchants (by store location) into seven groups and named each group after a constellation. Then it was up to us to create a presentation based on our "Living life at the Pinnacle" program, which focuses on six proactive personality traits. Through meetings with the ad agency and mall management team, we expanded the standard Pinnacle ...Read More