The G&R Cooperative

G&R is an advertising research and consulting firm that specializes in applying proven communications research solutions to help companies understand their audiences and enhance advertising effectiveness. With 75 years of experience, the firm has developed a rich knowledge base and originated many standard advertising research designs. Their primar... y focus is on messaging strategy, offering services such as concept testing, audience response analysis, and custom marketing research. G&R serves a diverse clientele, including leading advertisers, agencies, media companies, and non-profits.Read More