The First Group

The First Group is an international real estate development and hospitality management company headquartered in Barsha Heights, Dubai, United Arab Emirates. Founded in 2005 by Danny Lubert, the company has grown over two decades into one of Dubai's leading end-to-end hospitality solutions providers, with a diverse portfolio spanning upscale hotels,... residential properties, food and beverage outlets, and lifestyle venues. The company's core business encompasses property development, hotel asset management, and investment opportunities, with a focus on delivering landmark developments in prime locations across the UAE. The First Group currently operates seven hotels in the UAE, including properties under its proprietary hospitality brand, The First Collection, which was launched in 2021. In 2024, The First Collection at Jumeirah Village Circle joined Marriott's Tribute Portfolio, reflecting the company's alignment with globally recognized hospitality brands. The First Group offers clients direct hotel property ownership opportunities, providing investors with access to income-generating hospitality assets supported by professional asset management services. The company has expanded its market presence across multiple international territories, including the United Kingdom, Spain, Cyprus, Southeast Asia, West Africa, CIS countries, and the United States. It has been a consistent winner at the Arabian Property Awards, recognized for delivering developments that have helped shape Dubai's fastest-growing destinations. The company is led by CEO Rob Burns and Managing Director and CFO Rashad Barajakly.Read More