The Cross Trainer

The Cross Trainer is a prominent sport lifestyle retail brand established in 1990, dedicated to supplying branded sports fashion and lifestyle apparel, footwear, and accessories to the lifestyle-conscious consumer. The company's vision centers on being the leading destination for such products, offering a curated blend of international brands, merchandise, and innovative merchandising concepts. Its strategic focus includes being the premier Basketball Destination Store in South Africa, providing an unparalleled shopping experience for the basketball lifestyle consumer. This includes extensive footwear, apparel, and accessory options, creating a fully-fledged sports lifestyle retail environment. The Cross Trainer has also embraced digital transformation, utilizing full-time window displays to showcase products and attract consumers into its physical stores. The company operates with a significant footprint across all provinces in South Africa and extends its reach into Namibia, demonstrating a broad geographic presence. With a revenue of $58.3M and an employee range of 500-1,000 employees, The Cross Trainer is a substantial player in the retail sector. Meet The Cross Trainer's team to learn more about their operational leadership and staff. The brand's commitment to delivering a unique retail experience solidifies its position within the Apparel & Accessories Retail and Retail industries.