Strategic Insights

Strategic Insights has just completed an extensive redesign and rebuild of the principal website for Carolina Back Institute, a longstanding and well-respected back pain facility with two locations in the Raleigh area. "We are thrilled with the finished product and foresee it to be a valuable resource for both us and our patients," said Kelly Lewis... , Marketing Director for Carolina Back. The site is a mix of static and dynamic content pulled from multiple data sources on several different servers and features a lite content management system to allow the site owners to administer the frequently updated areas of the site. With a location in Cary and in North Raleigh, Carolina Back Institute has been offering its patients non-surgical pain relief since 1992. Despite the name, Carolina Back specializes in conditions of all kinds, from back, neck and joint pain to Chronic Fatigue Syndrome and sports injuries. Carolina Back's physicians, physiatrists and physical therapists are experts in the field of treating pain, and do so with the long-term well-being of their patients in mind. Available treatments range from such advanced procedures as prolotherapy and laser therapy to well-known successful approaches like physical therapy and acupuncture. "Since it was comprised mainly of Flash and images, Carolina Back's original website was largely invisible to search engines," remarked Jenn Soloway, art director and web developer for the project. "Our goal with their new site was to design first and foremost a pleasant user experience, so visitors-and Google-could easily find what they needed. Equally important was to give the site a contemporary, professional look and feel, that worked well in any browser environment, including mobile devices." "We have worked with Strategic Insights for many years on several projects and it has always been a fantastic experience," added Ms. Lewis. "The professionalism, feedback, and willingness to listen to our specific needs made my role as Marketing Director an easy one on this ...Read More