Strategic Design

For our clients, the prime driver is to communicate their retail offer on first contact with their customers. The new shop or store design needs to be eye catching and demand attention, whilst at the same time presenting in such a way as to entice customers to spend. Today our clients businesses need to comply with the many criteria set by local au... thorities, landlords and mall developers. Our extensive knowledge of how local authorities act helps our clients achieve their goals. Strategic Designs store designs are strategically created Maximising customer spend and throughput but also complying with current legislation. Creative planning is vital to assist the movement and motivation of customers to spend. Shopping needs to be an exciting experience for the shopper with the aims of encouraging return visits and increasing the shopping basket. Strategic approach to brand development plays a crucial role in the design process, in retailing as in life, first impressions count, particularly when you are competing in a very crowded and brand established market. Brand led design is the only way to gain differentiation at point of sale and gaining differentiation though the medium of brand design and development gains you customers and sales. A vital tool in the retailers toolbox, the use of retail graphics to position a start-up business or reposition an established retail brand and distinguish it from the competition. Its also an inexpensive solution to store design shortcomings, improving your retail signage, better price ticketing, improvements to customer documentation, promotional posters, window graphics, brochures or other aspects of the retail environment. Working with a large number of start-up & pop-up retail businesses Strategic Design has developed a reputation for being able to understand client briefs and the need for financial planning, utilising our in-depth retail experience in all sectors of the retail marketplace.Read More