Storyhead

We believe that reaching the customer, and making them care, is about the quality of the creative and the strategy behind it. Getting these two aspects right is the basis for an efficient and effective advertising campaign. We seek to continually challenge the idea that budgets are the primary limiting factor on a campaign. This isn't just a 'clich... e', it's one of our core beliefs. If a video that cost nothing can go viral, then clearly the campaign budget can't be considered the determining factor for sucess. A standout example is our work with the eBay group. We tool the Gumtree brand from it's entrance to the Australian market, to being the national number 1 free classifieds by doubling the business several times over. The efficacy of our strategy and creative has seen the eBay group put us to work in markets like Taiwan, Singapore , Hong Kong and now South Africa. Another exciting project for 2014 was for Toyota, a project that resulted in literally thousands of customised videos, as well as brand TVCs being produced as a part of a cohesive campaign for the new 86 sports car. This was all on all a limited budget that challenged our producers for months. Yet innovation made a way, for what looks to become an award winning campaign (keep your fingers crossed)! The enabling 'x factor' as we see it, is the human qualities of the creative - the story. Hence the name Storyhead. We're proud of our beautiful and engaging films, be it small or large. Our work is crafted in all forms and sizes, from short-form brand films & TVCs, through to TV shows and documentaries. Much of this has been for brands you'll know like Samsung, Bankwest, Nikon, Hewlett Packard, Unilever, Royal Life Saving, Gumtree, TopGear, Samsung, Facebook and Toyota. Our latest project is a documentary called Chasing the Light featuring Ken Duncan and Ray Martin. We believe that the future is exciting, with the advertising landscape favouring the bold and the brave.Read More