Story Inception

Story Inception is an international media relations agency helping clients turn their technology breakthroughs and innovations into perception-shifting and compelling news stories for the world's most influential media outlets. Our team of top former journalists and editors from major international media companies - including Reuters, The Guardian,... The Wall Street Journal, News Corporation, and the BBC - know how to shape your story so it cuts through the noise both online and offline. We help technology companies and university research institutes (including CRCs) land prime mainstream and sector media coverage to shape important stakeholder perceptions and create new commercial opportunities. Our approach works because we craft and tell engaging stories as opposed to agencies who charge unjustified fees to merely transact information via press releases journalists have little to no interest in. Our newsroom experience means we know exactly what journalists look for in a story, and are experts at breaking down techspeak into stories media gatekeepers find irresistible. We work across all time zones, servicing clients in Australia, UK, Singapore, Malaysia, US, and Europe.Read More