Speedy Print

Why do the printed colours look different from what I see on my screen? Images displayed on a monitor are created by blending varying intensities of red, green and blue (RGB) light. CMYK prints are produced by combining varying degrees of Cyan, Magenta, Yellow and Key (Black) toner on paper. They are two completely different processes. Additionally... , each monitor, software application and printer can interpret and reproduce these colours slightly differently. Therefore, you must adopt a colour managed workflow using consistent colour profiles. This consistency helps give you a more accurate indication of what your project will look like when printed. At Speedy Print, weve set up most of our building to meet D50 lighting conditions so that when you come in to view your printed proofs, youre seeing an accurate representation of the colour. Colour is the result of interaction between light, an object, and a viewer. The sensation of colour is achieved as unique combinations of wavelengths of light are transmitted, reflected, or emitted to the viewer. Since the properties of light are a primary component of colour, and different lighting conditions will produce differences in colour rendition, it is vital that critical colour assessment is conducted within viewing conditions where lighting is standardised, and components affecting the viewing environment are carefully controlled. Colour decisions can only be made and communicated accurately if all participants involved utilise internationally standardized viewing (which includes lighting) conditions.Read More