Specific Media

Leading the advertising market through innovation since 1999. Viant is a technology company focused on driving growth for marketers. Viant Technology LLC is a premier people-based advertising technology company, enabling marketers to plan, execute, and measure their digital media investments through a cloud-based platform. Built on a foundation of... people instead of cookies, the Viant Advertising Cloud provides marketers with access to over 1.2 billion registered users, one of the largest registered user databases in the world, infusing accuracy, reach, and accountability into cross device advertising. Founded in 1999, Viant owns and operates Adelphic and is a member of the Xumo joint venture. In 2016, Viant became a subsidiary of Time Inc. (NYSE:TIME), one of the worlds leading media companies with over 100 influential brands including People, Sports Illustrated, Fortune, and Time. As the President and CEO of Viant, Tim sets and drives the overall direction and business strategy for the company and each of its brands. In 1999, Tim, along with brothers Chris and Russ identified the high growth potential of digital advertising and founded the interactive advertising platform Specific Media during those early stages of internet advertising. Tims vision led the development of behavioral targeting technology that created ground-breaking interest-based digital advertising practices. He led the companys evolution from a small family business to an industry-leading multinational corporation. Chris Vanderhook directs all aspects of Viants business operations, managing the organizations executive team, overseeing sales and media operations. His leadership spans across Viant and its family of brands which include Specific Media, Vindico, Myspace and Xumo. Since co-founding Specific Media in July 1999 with his brothers, Tim and Russ, Chris has driven consistent financial growth and profitability throughout the companys 15-year history. Under Chris leadership, the company grew into an industry-leading multinational ...Read More